Callaway, Taco Bell and PGA TOUR player Wesley Bryan have pulled together to create the most unique ball out there, at the Waste Management Phoenix Open.
We saw Bubba Watson sign a deal to game the rainbow coloured Volvik golf balls during the 2016-17 PGA Tour season, but it seems Wesley Bryan has raised the game.
A one-time winner on tour Bryan and Callaway have teamed up with sponsor Taco Bell to create a Chrome Soft Truvis ball, branded with the fast-food chain’s logo, which fans love.
.@wesleybryangolf will be gaming this @CallawayGolf Chrome Soft Taco Bell Truvis golf ball this week at the Waste Management Phoenix Open.
My life is now complete. 😍 pic.twitter.com/HcW1u7VwzX
— Chad Coleman (@HashtagChad) January 29, 2018
He celebrated his first PGA TOUR win last season at the RBC Heritage with a champions meal at Taco Bell, this was then furthered when he signed an endorsement deal with his favourite fast-food joint two months later.
Bryan has worn a Taco Bell-themed belt on the course during some of last years PGA Tour tournaments – fashion these days.
This week at the anticipated Waste Management Phoenix Open, Bryan and Taco Bell, will show off their new love-child in the form of golf balls.
To my knowledge, Tom Watson was the first Callaway staffer to put the Chrome Soft Truvis in play during an official tournament round, at the Mitsubishi Electric Championship in Hawaii on the PGA Champions Tour.
With the manufacturer stating that the red and white pentagonal pattern, on the Truvis ball, is ‘specifically designed to maximise a players view of the golf ball for better focus and visibility’
Earlier in the week, Callaway revealed, Bryan intends to use the Taco Bell-themed Chrome Soft Truvis ball during competition and will also hand them out to fans, on the coveted par-3 16th hole.
The new ball features Taco Bell’s logo stamped on a purple pentagonal pattern – so nothing too outlandish.
