The Masters is an exclusive but extremely desired event to attend with golf fans forking out thousands to make it to Augusta every year.
On top of that, fans also spend thousands at the course on food, drink, snacks and of course merchandise. Each year, the Masters merchandise shop racks in an insane amount of money.
This is helped by the fact that the Masters only sells official merchandise at their shop at Augusta National Golf Club and nowhere else.
As if getting Masters tickets wasn’t hard enough, getting your hands on some of the limited edition merchandise is just as tricky. The Masters shop is one of the biggest golf shops in the world, with thousands of customers visiting it during the tournament.
The shop has official Masters and Augusta National branded clothing, cups, towels, bags, and even garden gnomes among many more items.
As an event the Masters makes $0 from broadcasting in the United States and $25million internationally, and also boasts extremely cheap food and drink prices around Augusta National.
However, the Masters merchandise shop is a huge money maker which makes a staggering amount of money each and every year for the most popular and prestigious golf tournament on the calendar.
How Much Does The Masters Make Off Merchandise?
The Masters reportedly makes a stunning $70m (£52.5m) in merchandise sales from its official shop across the duration of the tournament.
This equates to $10m per day, $1m per hour and $16,000 for every minute the shop is open.
Estimates suggest an average purchase value per patron of around $1,000. While other reports suggested that one patron spent up to $30,000 in one single shop at the tournament 12 months ago.
The Masters merchandise shop was redeveloped in 2018 and stores a huge array of items.
Prices at the shop aren’t crazy either. Bunkered reported in 2024 that a Masters logo sweater cost $70, a bag towel was $19 and a pin flag was worth $30.
There are some clothing items which are said to have been worth around $125 such as a Masters polo top.
One of the popular items in recent years that is expected to fly off the shelves is the Masters gnome. The gnome which is kitted out with a sweater and bag of clubs was last year available at $49.95. This year, they have upped their game to include a Gnome Set, priced at $1,500.
How Much Do Players Spend At The Masters Store?
It is not just fans who spend huge amounts of money on merchandise at the Masters shop. The players also spend big money – either to treat themselves, family members or friends.
Defending champion Rory McIlroy, who bids to clinch back-to-back Masters victories, has admitted to spending a fair bit of cash at the Masters shop in years gone by. So too has 2015 Masters champion Jordan Spieth, who told Golfweek that he spends at least $5,000 per visit each year.
Kevin Na estimated that he spends $8,000-$10,000 per year when teeing it up at Augusta. Former US Open champion Wyndham Clark meanwhile had other people shop for him who spent between $2,000 and $3,000.
Adam Scott, Gary Woodland, Matt Kuchar and Rickie Fowler all added that they or their families have paid more than the $1,000 mark in the store.
It goes without saying that Masters merchandise absolutely flies off the selves each and every year. This year is no different.
